Graphic Design is a process combining creative ideas with the unique features of a product through the art of asthetics. Our company helps to convey the design concepts of your product though banners, leaflets, logos, flyers, product brochures, and packaging designs etc. to your customers.
Graphic Design includes one or more of the following techniques:
A. Simple is best
Simple is best! One should use as fewer words as possible, and concentrate on conveying the product per se to your target customers without losing focus.
B. Handling images and fonts
a. Color Choices: Though there is no particular rule to choosing color in an image, industries do have specific color preference for art work design. For instance, food industry commonly use red, orange, and yellow. Cosmetic and toiletry industry usually prefers white color,while seafood industry normally prefers blue. These are all related to psychological problem of consumer behaviour;
b. Contrast: Subtly using lines to segregate different sections of idea;
c. Gradient: Introducing gradient color changes readily enhances the aesthetic of the whole picture, particularly, when there is only one single background color. However, using moderate and subtly gradient change is the key to the success of the design;
d. Blur: By blurring the part of your design, you will be able to enhance the effect of the project by drawing attention to what is in focus. By blurring one object, it will result in a different focus. Blurring can also be used to provide a sense of depth or layer;
e. Layers: Using layers in graphic design enhance the depth of a picture. Irregard whether it is a banner or a poster, similar to using gradient in a single color. Layers introduce another dimension to the picture per se;
a. Typeface: There is no particular rule to choose which typeface is the best, but there exists some conventions for different industries. For example: eatery menu commonly uses Helvetica, Baskerville, Requiem, Lavanderia etc;
b. Character spacing: Spacing between characters is very important, you can make eye-catching headings, or paragraphs by introducing different character spacing. Or align the associated logos and text at a different height;
c. Capital Letters: One may want to highlight a message by using capitalization, which is often used in news and magazines title as a heading;
d. Section Coloring: Segregating different sections of text with different background colors is often much more readable than using dfferent text colors but the same background color;
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